Building A For-Purpose Community
There is purpose in everything we do – how we choose to raise our family and live our lives. There is great purpose in how we choose friends, where and how we work and what we do with our free time. So the idea of a “for–purpose” business model was fascinating to me. We have seen the for-purpose model in apparel like Tom’s shoes (the famous, buy a pair and give one away), even our local favorite, Simply Good Jars, has a for-purpose model (buy a salad and for every returned jar a meal will go to the homeless in Philadelphia). When Amy and I dreamt up B Inspired, we based it off of the for-purpose model we’ve fallen in love with through so many other companies. And we knew this would be the business model we wanted to create for our community.
Everything we do at B Inspired is about team and community. We train, travel and embark on goals programs together. We visit the Barnes and the Ballet and listen to inspirational speakers and authors. We enrich our lives as a community of women and in turn we give the proceeds of B Inspired to the larger community of Philadelphia in which we live. We give back to local museums, the PA Ballet and educational non-profits for the underserved children in Philadelphia. We also give back to important organizations like LLS (Leukemia and Lymphoma Society) and LBBC (Living Beyond Breast Cancer).
The for-purpose model not only gives us great opportunities to create meaningful experiences for our community of women and all of the Balance members, but to also contribute to other like-minded organizations. Check out our events page for ways to give back to inspiring, important organizations! It’s so inspiring to be with the B Inspired and Balance team exercising, meditating and learning from experts –– and it feels even better to give back to incredible organizations.